Better research. Improved evidence. Smarter decisions.

About
All industries are under pressure to make 'evidence-based decisions'. Sports organisations more than most. These decisions are only as strong as the evidence they are based on.
Our mission is to improve the quality of research projects and, therefore the value of data insights utilised in the sports industry.
By helping you improve your evidence, we enable you to make better choices.

Our expertise are in research strategy development, improving clarity of project aims, qualitative and quantitative research design, data capture and analysis, and recommendation generation. We are experienced in guiding organisations through our research methodologies to cocreate actionable insights. Our collaborative approach addresses the unique needs and goals of our clients, supporting your internal research and data literacy.
Better Research. Improved Evidence. Smarter Decisions.

Our Services
Explore our suite of services designed to meet the diverse needs of sports organisations.
Research Strategy
Consultancy
Craft Your Research Framework
Our research design consultancy services help you create robust frameworks for your projects, ensuring alignment with your research goals and objectives. We bring a wealth of experience in developing effective methodologies.
Research Design and Data Collection
Gather Meaningful Insights
Our expertise in data collection instrument design and deployment enables you to obtain high-quality data that informs your decisions. We focus on crafting instruments that capture relevant information accurately.
Monitoring and Evaluation
Assess and Adapt
Our monitoring and evaluation project design services enable you to assess project performance effectively. We help you adapt strategies based on evidence to enhance outcomes.
Dr Leah Johnstone
Founder and Director
Leah's research knowledge was developed through her MSc and PhD training, and an extensive career leading research methods and project design for undergraduate and postgraduate courses at UK universities. Her expertise are in research design and data analytics.
Leah brings academic rigour into industry environments, and engages in meaningful knowledge exchange with the sector.
"I passionately support the sports industry in its utilisation of data. But not all data is created equal. It is crucial organisations do not base strategic decisions on unreliable evidence. Through meaningful research, designed to capture reliable data, we can help you improve your evidence, and advance the sports landscape together."

Contact Us
Get in touch with us for inquiries, collaborations, or any questions regarding our research consultancy services.